Andreas Hellqvist

Digital creative from Stockholm


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So Apple just introduced iOS 7 and it sported a new look. I decided to create an iOS 7 PSD mockup with some of the GUI elements. It’s all in vectors and nicely grouped in various views. Will probably do an update when Apple releases the OS to the general public in the fall. Until then you can download it at my Deviant art page. Use it freely for private and commercial projects. However don’t try to sell it. Make something amazing! :)

KPA Pension – Mobile web


KPA Pension manages occupational pensions for those who are employed by local authorities or county councils. They had a very complex online environment so a quick fix to make their website more accessible via mobile was to create a unique experience in that channel rather then trying to make the entire website responsive.

Based on the customers most wanted services in combination with the business demands I created a wireframe prototype. After testing it and iterating the concept, I created a design that incorporated all of the brand elements as well as look and feel of the desktop channel.


Stockholmsmässan web page


Stockholmsmässan is the largest meeting place in Scandinavia hosting around 70 leading exhibitions and hundreds of national and international congresses, conferences and corporate events every year.

Stockholmsmässan wanted to create a new fair schedule on their main web page so that the users could “browse around” and discover new exhibitions. I helped Stockholmsmässan create an immersive experience for the users that improves their abilities of both finding exactly what they are searching for and discovering new and exciting experiences to attend.

I wanted to display three primary exhibitions, editorial content followed by list view. The user can also do a text search, order by date, choose by category and list the exhibitions alphabetically.


Stockholmsmässan mobile app


Stockholmsmässan is the largest meeting place in Scandinavia hosting around 70 leading exhibitions and hundreds of national and international congresses, conferences and corporate events every year.

Stockholmsmässan wanted to create a mobile experience framework for their exhibitions. The user can search for exhibitors and look up activities. Since one of the functions was indoor mapping we felt that an app would be best in regards to performance rather then making the web page responsive. Another reason was that we wanted to create a focused experience that should be enjoyed on the exhibit floor and made it possible to pre download all data incase there was spotty coverage inside.


The app had to be designed in a way that it would be easy to “reskin” to work with a number of different fairs and exhibitors.

Stockholmsmässan wanted to display a lists of all the participating companies. There were also some filtering options. The user could mark a company as an favourite, or star them inside their profile page in the app.

These companies should really stand out in the different listings so instead of just adding a tiny little yellow star I came up with the idea of inverting the entire list item.





Rejta is a rating service where users can voice their opinions regarding everything from restaurants to car service specialists. Rejta is part of Eniro which is one of Swedens largest companies in local search. The greatest benefit with Rejta is the user created content that brings an added value to local search.

Rejta wanted to expand into mobile with apps for both iOS and Android. After market research we found that users who like to participate and voice the opinions, more commonly do so in a mobile environment. They want to rate the company immediately after the transaction or service is completed. We also identified a large group of individuals who use Rejta to find new great companies, for example restaurants on the go.


We started with creating a wire frame and rapid visual prototype. Then we divided all the functionality into “Need to have” and “Nice to have” groups. We felt that iOS was the premiere platform to initiate on, because it had the largest user base and most potential of reaching critical mass. It would also be a great way to verify our findings in the initial market research.

After a successful launch of the iOS app we started to create the app for Android. Both platforms has it’s pros and cons, but one of the biggest for me as a designer was the fact that Google hasn’t really set a standard for their applications UI. This was a huge challenge for us as we had to identify some kind of a design pattern through out the Android app store.

Download here: Rejta for iPhone, Rejta for Android


Eniro sea charts


Eniro is one of Swedens largest companies in local search. Eniro was originally very heavily invested in print as they were responsible for the telephone book. The concept of searching for “name” and “number” is a heritage that influence the perception of the services the company offers today. We wanted to distance our self from this idea and started to develop the concept of packaging our existing data about local business in new ways.


Sweden has a large archipelago with a serious amount of islands. The marine life is a huge part of the population and it’s estimated that there’s over a million leisure boats. That means that one in six people spend part of the free time in a marine environment.

We came up with the idea of pairing free charts with the ability of searching for various products and services. Fuel, guest harbors and hotels were some of the categories.

Initially we started with an app designed for iPhone. One of the limitations of the device in that environment was that the screen really is too small to get a favourable sense of direction when viewing the map. We solved this by implementing an augmented reality function so that the user could hold the screen up to the horizon and actually see the direction of the target.

After completing the phone apps for both iOS and Android we continued to create a more immersive experience for iPad. Here I felt that we had the opportunity to express our self a bit more and create a product that not only solved a problem but also gave the user a more pleasurable experience. I designed a user interface inspired by classical 50’s racer boats with analog indicators, leather and a feeling of luxury.




Download here: Eniro på sjön HD, Eniro på sjön, Eniro på sjön för Android


Eniro iPad concept


Eniro decided to try a new fun and creative way of exploring concepts without any constraints. The called this Eniro labs, and this is something Google introduced in order to motivate their coworkers. I created this concept during an Eniro Labs exercise, and its my vision of how Eniro should look and fell on the iPad.

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